South Georgia Farmer Provides Cotton for Wrangler Jeans


[Upbeat Music]
[Leary, Georgia] [Ray]
Why do you think a company of this magnitude, they only chose five states, five cotton growers,
McLendon Farms is one of them. What was the reason that you think went behind
their decision to use McLendon Farms as part of this project? [Adam McLendon/Partner/Manager, McLendon Acres]
McLendon Acres has been, you know, we’ve been working to, to showcase and promote sustainability
and farming in general for a number of years, we work hard to promote the best management
practices that go along with sustainability, and I would like to think that, you know,
Wrangler just got our name and understood what we do to promote it, and, you know, wanted
to work with us. [Ray]
And talk a little bit about your operation and your cotton. Like I said, you guys have been doing this
for a while, so talk a little bit about your operation that the people who aren’t familiar
with, you know, educate them. [Adam]
Yeah, so my dad started McLendon Acres in 1980, and just built the farm from there. He ended up taking over some land that my
mom’s father had farmed for many, many years, once he retired, and I moved home from college
13 years ago now and have been managing the farm ever since then. It’s just, you know, grown from there. [Ray]
And talk a little bit about, you know, just, you mentioned sustainability, but this is
a direction that a lot of companies are going in, they’re looking towards more sustainable
products. And this is really nothing new for you guys,
cause you mentioned it earlier, you guys have been doing this pretty much since your early
existence. [Adam]
Right, I think, you know, farmers in general have sustainability at their core, they understand,
most farmers have been doing what they do for generations. A lot of farms are multi-generation family
farms, as ours is, and we understand sustainability better than most, I mean, we know that the
land is how we make our living and sustain our lifestyle, and we have the desire and
the need to care for that land as much as we possibly can to continue the lifestyle
and our way of life. [Somber Music]
[Ray] Some people may or may not know this, but
you guys fell victim to a nasty little storm named Hurricane Michael. Now, obviously, this did not, the hurricane
did not affect your relationship with Wrangler because I think you had said, they’re using
cotton from 2017, but during that time of Hurricane Michael and you had this going on
in the background, was it kind of a, “What’s going on here?” [Adam]
Yeah, it was just the most horrific, awe-inspiring storm that we’ve ever experienced in Southwest
Georgia agriculture, it was just absolutely devastating to every aspect of, you know,
Southwest Georgia ag, I mean, you know, if you’re a pecan farmer, cotton farmer, peanut
farmer, you know, even corn farmers lost a lot of storage, lost a lot of grain elevators,
things like that. Poultry farmers lost millions and millions
of dollars in infrastructure and birds. It was just, just holistically devastating. [Ray]
How bad did you guys get hit? [Adam]
We were hit really hard, we lost nine irrigation pivots, we lost a grain bin full of corn,
hundreds and hundreds of pecan trees. We had close to 1000 acres of cotton that
was just zeroed out, no harvest at all on it. The quality of the peanuts, because of the
rains after the storm, was just really, really poor quality, so yeah, we were hammered. [Upbeat Music]
[Ray] So, final question for you. Again, you guys, one of five farms nationwide
that are taking part in this. Are we gonna see Adam maybe walking down the
street once these things are released kinda looking at the back of people’s jeans to,
doing one of these double-takes, kinda seeing what they’re wearing? [Adam]
Yeah, I want people to wear these Wrangler jeans! They’re uhh.it’s, it’s…we worked hard to
produce them, and we’re excited to be a part of it, so I hope to see everybody wearing
them. [Music]

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