I Tried Size 12 In Different Stores


– Shopping is really hard. I feel like my crotch is burning. The fucking gap that’s in
like every pair of pants. Nothing is aligned. This is a size small. It’s a size medium. I don’t know what this is. Nothing really makes sense, and I don’t know if I’m the crazy one or if it’s actually the sizing, and I really wanna find out. (whimsical music) I always feel crazy when I go shopping. I don’t know if it’s just me, but I’m here to find out. I’m a size 12, so when I go shopping, it is really hard to find a
size that actually fits you. It’s usually like the thing
in the way back of the rack, that I’m like, oh yes! Like, they have my size, or on the opposite side of the spectrum, I’m squeezing into things
that are a size small, all in one day. I could be an extra small or a 14/16. Size numbers mean a lot. As a woman, you start equating numbers to what is hot and what is accepted. It’s hard to not feel discouraged by all these numbers being thrown at you when you’re trying on things. I have not always been a size 12. I have ranged from six
to 16 in my lifetime. I’ve been around the size block, and it doesn’t matter what size you are. It never gets any easier. I’m gonna go to four different stores, and try on a size 12 in all these stores. The stores I’m going to are Topshop, Forever 21, H&M, and Old Navy, and at each of those, I’m going to try on different
pants, shirts, jackets, just get a full vibe of
what a size 12 is like in each one of these stores. I’m interested to see how
much of a variation it is, or if I really am making this all up. So I guess we’ll take it from here, and see if a size 12 is
exactly what they say it is. (upbeat music) All right, I’m at Forever 21. Just got some stuff to
try on, see how it looks. First of all, I realized there
was actually no size 12s, so I had to ask the sales
associate, what a size 12 was. So the sales associate
told me that a size 12 is a size medium in dresses,
so this is a size medium. The dress that I tried was kind of like a Bodycon cotton halter dress, and that one fit, ’cause
cotton’s stretchy and forgiving. I could have easily gone to a large, and it would’ve fit way better. For the jumpsuit, I was fully naked. There’s the jumpsuit,
and the rest of my body is everywhere else. I couldn’t get it up past my thighs. It’s a size medium, and that’s what they
suggested for a size 12. Oh my God. The sales associate told me that I was a size 27/28
so I went for those. Well, uh, this is as far as the shorts go. (laughing) Okay. This is, I won’t be wearing
these in public ever, unless I wanna get arrested. I went three different types
of pairs of jeans, too, just to get a variation. The 27/28 were so fucking small. Let me just give that a big fat no. Honestly, none of the
jeans really actually, truly fit me. I tried on this sort of crop t-shirt. I also asked the sales
associate what a size 12 is in shirt sizes, and it’s
a medium, apparently, and this is a medium. It’s not stretchy at all, and it’s fine. This shirt is so tight. Everything about every part of me was out, in a way that I did not like. I think the biggest lesson I learned at this Forever 21 experience was not only do I feel like
I don’t know what size I am, neither do the sales associates. It’s not just me. It’s Forever 21 sizing in general. Forever 21 is consistently very small. Old Navy was very interesting, because one of the first things I did was I walked in and
asked the sales associate what size dress is a size
12, and he said a small. A small. If you were smaller than me,
what size would you wear? Forever 21 said that size 12 is a medium, so already, there’s some
discrepancy between sizing in places that is very
clear from the start. Since I had a size small dress, one of them fit really well. This actually fits. This is like body hot in a good way. I think I could get down with this. I haven’t been here in like 10 years. The other dress was a more flowy look. What do we think? Size small. I look like a peasant goth. Kind of baggy on me, and I’m supposed to be a size 12, so it is unclear as to what happens to the people that are a size zero or two. Size 12 is a size small, so I’ll remember that. The pants on the rack looked really big, and I was really suspicious about it. I was like, there’s no
way these will fit me, and then I put them on, they weren’t so insane. These are a size 12 regular. But they definitely were
two or three sizes too big. It was just too baggy. You always had that weird
back gap over your butt, which is super annoying. I could probably go two
inch sizes smaller in these. And then weirdly, for the shirt, I asked what a size 12 was, and he said it was a medium. Apart from the boobs being
really tight, it fits. I never usually wear
button up shirts that much, because I have that infamous boob gap. This medium shirt fits pretty well, also, and it’s like pretty roomy in the boobs. So even between dresses and
shirts within one store, it’s not the same size. I just don’t know what size I am. Yes, all their sizes ran big, but they were all consistently
big across the board. (upbeat music) It’s interesting that, at H&M, when I actually got to the dressing room, and I tried on the stuff, at least I felt like it
somewhat was for a human body. Everything I tried was a 12. Never had to ask any sales associate for any sizing questions, everything was very clearly marked. All right, we’re off
to a good start at H&M. This is a size 12 skirt. It actually fits. I tried on one dress, and it was like a BodyCon dress, and it was tight, like
in a way that I wouldn’t, probably ever purchase it. Okay, but then, there was this one dress. Somehow, between that
dress and the pink dress, it’s like worlds apart. One of them fit me pretty well, and the other one I couldn’t
even zip up half my body. And then I had a jumpsuit, and that one got over my thighs, but then didn’t zip up the back. So this makes no sense to me. It’s always a fucking problem. I’m starting to feel more discouraged as time goes on, honestly. Shopping always starts off really fun, and then you start realizing
that it’s not you, it’s them. With H&M pants, it seems
like they’re really tight and small around the thighs. H&M had a pair of leather ones that only could go up to my crotch, but I’d says for the most part, they kind of understand what a size 12 is. Like these actually fit. They’re tight, but everything’s in there. The shirts fit really well. It fit in all the right places, and it did all the right
things it was supposed to. There’s no consistency
between the 12s that I tried. Forever 21 and H&M are kind of a toss up. The range was just really big. Of all the places we went today, Topshop is most aligned with high fashion, so you’d think that would be
the hardest thing to fit into. I thought the most fashion people would not understand my size and not understand my body
more than anyone else, but it was actually totally the opposite. All right. This is the first size 12
that has actually fit me in every way. The dresses were really cool. You know how you put on something, and it just feels really fucking good? There’s so many of me, and all of them fit. And the other red dress
was really cute, too, and my mind is blown. I literally was like gasping
as I was putting the pants on. I was like, (gasping) they fit. Do you guys know how rare
this is, first time around? It’s really fucking cool that
the sizes were consistent, even within the store. This is insane. This literally never happens to me. Yeah, this is fucking great. This shirt, it fits really
well around the boobs, no sort of gapping here. Almost everything I
tried on fit perfectly, in exactly the right way, right shape, right size. I’m about to drop some serious money. I just wish that’s how
easy it was in every store. In the middle of the day, I was really down on myself, being like, I’ll never find anything, and then Topshop, as the
last place that we went to, thinking this will end up being the best, is the best feeling in the world. The most consistent
sizing across the board was definitely at Topshop. After the day was over, I wanted some fucking answers, so I reached out to Jessica Murphy, who is a size fit expert
and co-founder of True Fit, which is a company that
helps you find clothing that actually fits. – Hi! – Hi, how are you? – In your experience, when you look across mall clothing brands, is their sizing consistent? – So the answer is absolutely not. Once upon a time, we had consistency, back in the 1960s, when there was a standard, but now, retail brands
cater and create their sizes depending on who their core audience is. We actually did a study, where we took 10,000 jeans, across the same exact size, and the same relative styles, and what we found was that there was about a five inch difference between the jeans, so that’s a lot. Like, if you look at five inches is a ton, right? What we found is that on average, women wear a range of three sizes, when it comes to standard sizes, and a range of two sizes
when things are like, alpha sizes, like small,
medium, large, extra large. – We went to four stores. We went to Old Navy, Forever
21, Topshop, and H&M. – Brands cater to who they
think their customer is, so when they assign a medium to the label, that’s not trying to
adhere to some standard of what medium is. That literally is saying, what is the middle of the size scale that I am producing for
who I think my customer is? Topshop is based out of the UK, and their size scale is very different than what we have in the US. H&M is another international brand. You know, they’re a Swedish brand, so again, we’re dealing with
whole different size scales, and then you take Old Navy, who caters to a very
very different audience, so they’re gonna be a
little more generous sized, because they have a different demographic. Brands have kind of gotten a bad rap. They make us feel bad, they’re not consistent, but really, it’s just
that they’re trying to, again, cater to who they
think their customer is. – Is there any advice that you can give, specifically to women, before they head out to a store, how can they be successful
in their shopping, and how can they feel good about it? – What I recommend customers do is really get familiar with the styles that work well for their body shape. It’s less about what size you’re buying, and more about do I feel more comfortable, and do I feel, and you know, kind of, the good mark of does it work for you, is when you put it on,
you look in the mirror, and you’re just like, yeah, I look good, and you just feel good. It doesn’t matter what the
heck size is on the label, but pay attention to the
details of the items. Is it higher in the rise, for example, and that’s what’s making
you feel comfortable? If it’s a dress, is it
cinched in the waist? Try to understand the details and the patterns and what you wear, and what are your go-to things that you always seem to gravitate towards, and then look at those characteristics, and then, when you’re shopping, try to pick out those
things that are similar. The reality is that if you
dress in great fitting clothing, regardless of your size, you’re gonna feel so much better, and you’re gonna look amazing. – So if I said, I’m Chrissy, and I’m a size 12, does
that mean anything? – It doesn’t mean anything to me, because my next question to you would be, in what brand are you a size 12? (laughing) – Exactly. Fashion, I love you. I shop all the damn time, and all I’m asking for
is just a little bit of consistency across the sizes, so I can buy more of your shit. For anyone out there shopping, who has difficulty relating
to sizes on the racks, buy what fits you. Do not worry about the numbers, because I have proof that
they don’t mean anything. Let’s make shopping fun again. – So you might have noticed
Boldly is now As/Is. – But don’t worry. You’ll still get all the same
awesome content you used to. – Plus, even more new, great stuff. – Click to subscribe! (cheering) (upbeat music)

100 comments

  1. The idiot in the first store had no clue what she was talking about. I'm a 7 and wear a 37 that fit comfortably on me. Old Navy sizes are huge. I never shop there until they have their $1 flip flops. The clothes fit weird and really arent for women with curves or larger women

  2. Clearly the salespeople didn't know what they were talking about because a size 12 has never been equivalent to a small. She could have gone up a size in most things she tried on, even the dresses. Top Shop was the only store that seems proportioned to a woman's body.

  3. Almost everything is to small on her and the things she thinks fit are bodycon and thight things i think she is not an 12 but bigger like an 14 or 16

  4. i’m a size 2/4 and i can’t wear jeans at forever 21 because some size 27’s are too tight and others are way too loose and the next size up is too big and i can’t find any smaller sizes there… plus i’m a 7/8 in some stores..which is great

  5. I’m a size 0 in women’s yet a size 26-27 fits me at forever 21 which is a size 4/6 in women. 🤔🤔🤔🤔

  6. I think forever21 runs way too big for me. Unless its a stretchy material, then its not fitted. And i'm not even that thin, but their Small is huge on me.

  7. I’m a combination of S, M, and L 😂🤦🏻‍♀️ I never know my size, I have to try everything always to know, I never have a fixed size

  8. I used to be S in everything, now Im M-XL because i thought i had to squeeze myself into small clothes. Now I just want to be comfortable.

  9. Either the sales associates had no clue what they were talking about with sizes or they were trolling you. In no universe is a 12 ever a medium or small or a 27 waist… Granted stretchy medium and small will fit, but still not a size 12 equivalent. This vid is sorta pointless cause of misinformation.

  10. Finally exposing Old Navy!!! I'm a size 2 and literally have never been able to find a pair of pants that fit me there. They aaaaall run big.

  11. Obviously you have issues with sizes like I don’t think you’re exactly a size 12. at every store you should get 3 sizes to try on. It’s not that serious

  12. One thing I hated about working at Old Navy was that I am a typical size XS 0 and I could not fit into ANY of their adult women's clothes. I guess the only "bright side" would be that I could wear their kid's clothes? The last pair of pants I ever tried on from there was a size 00 and they were still wayyyy too big on me to even attempt to make them work.

  13. i love h&m but i had the same issue with pants. i’m usually a size 2 but had to get a six in shorts bc the thighs were so tight!!

  14. A medium is not a size 12 neither is 27/28 …I'm a 12…large in dresses and 31-32 in pants what idiot thinks a medium and 27 is a 12

  15. I expected this to just be some feel good "size doesn't matter" video that didn't say anything really useful, but this was actually informative. I didn't think I'd ever say this but well done Buzzfeed.

  16. Why do they keep saying medium?? A size 12 is large. Large is 12-14 xlarge is generally 16-18 and a medium is 8-10. Geez these sales associates are so unhelpful!

  17. When I was a 12 at forever 21 I was told in pants I was a 31 and in dresses I was a large and a medium in shirts.. So watching this I was like whaaattt??? Haha but women's sizing is super confusing

  18. this made me snort. I'm a size 12 and there is no way 12 is a M at forever 21. on their website it says large fits 10/12 (which means 10 because their sizes run small) and their XL – which XL is only sold in "Contemporary" items, aka less than half the items in the store, is supposed to fit 12/14 and fits me perfectly. their plus size starts at 14 (OX) and goes up to 20 or 22 (I think?) which is 3X, and the 0X fits me perfectly, so again, for someone who is 12 and not 14, it's a hella small 14. and I'm consistently an XL or L (12-14 at H&M) at those other stores, depending on the material of the clothes, so there is no way that 12 is ever S or M

  19. I think you got some jacked up employees. sizes 12-14 is generally a large. I find Forever 21 is smaller because it is cut for juniors or people with no curves and Old Navy is cut more for women.

  20. I don’t think young adults realize places like forever 21 and Ardene are for teens so they make the sizes slightly smaller.

  21. A size 12 for you is a size 14 over here. So I would rather buy in your stores because it kinda makes me feel better lol

  22. These sales associates had no sense. A size twelve is a large. How did she not know that if it’s her size? Lol

  23. I’m a teen and I’m size 0 life isn’t easy being a 0 cause every store give u like 3 pairs of pants period like those are the only 3 pants in The Whole store wether you like any of them or not it’s your options.

  24. I totally have this problem but on the opposite and everything is always way too big, its either a potato sack or I am dressing like a 16yr agian or in the kids section and I am 24 yrs old. I guess when I have kids I can just shop in the same section as them😶

  25. It’s so weird. I’m a size 12 as well but you look 10 times smaller than me! Must be tall?

  26. What I’m a 27 and I’m size 4!!
    She really had no idea what she was saying. My mom is size 12, she’s a large sometimes XL in clothes and 31 for pants

  27. I know the struggle that your thighs can't go in the pants or something else but if you grab a size bigger your thighs fit but by your waist it's way to big

  28. Not in a rude way but you’re not trying your right size…? Why were you asking the sales lady? Size 12 isn’t a medium. I’m a size 12 and I’m a large always..

  29. Forever 21 is horrible. The sales associates don't have a clue what's going on. Your store may be better than the one I used to work at, but it's still the same company.

  30. I'm SO confused! I am a size 6 and a size medium. I wear that size at every store except for Hot Topic because they sell junior sizes. I sometimes wear a large top for my boobs, but almost always a medium. I wear a medium at Forever 21. There's no way a size 12 is medium.

  31. That forever 21 associate literally doesn't know what they're talking about those sizes do NOT convert to medium or a 27/28 laaaaawd

  32. Yeah, those employees have no idea what they are talking about. Size 12 at Forever 21 might fit into a large in some things like shirts and stretchy dresses, but probably an XL or 31 in shorts/pants if you have any kind of hips. Old Navy's clothes do run bigger than the other junior type stores you went to, but a Size 12 is not going to be in anything smaller than a medium there, and might be more comfortable in a size large in non-stretchy non-flowy things.

  33. I've had like the opposite experience. the jeans I tried at old navy were a 14 and were unflatteringly tight, but I'm a size 12 at h&m and the waist there is actually a little loose.

  34. I like laying out my favorite pair of jeans and measuring them before i go into a store. I make sure to measure any prospective pants to make sure they are at least similarly sized before i take them into the dressing room. Still get awkward fits sometimes but it's a much smaller margin of error. i refuse to be standing in the dressing room with my butt out and pants that won't go past my hips!

  35. Clothes always run smaller for me at old navy. I love old navy because the store isn’t split in “normal” and plus size, they just make all of the clothes the same, and I love it so much

  36. forever 21 jeans are honestly all over the place, even within the “same size”. my mom bought me two pairs as a gift. at the time, i was considered a 27 there, now i don’t know because i never know if their jeans will fit, and she bought me two different washes of skinny ripped jeans. the darker wash barely fit me and i felt like i couldn’t breathe or move in them. the lighter was were so big they didn’t even stay on my hips. both pairs of jeans were very very long on me, and i’m around 5’5. both pairs were 27’s. (for context: at the time, i was a size 6-8 depending on the store)

  37. I’m so glad I’m not the only one this happens to. I can be a 2 in one store but then I can be an 8 in another store.

  38. In Europe we usually have 27 or 28 and stuff for jeans. In the states I’m a 4-8 ish, and here I am a 27! SO YOU ARE RIGHT, that sizing is very weird!

  39. That forever 21 sales associate was sooo wrong. Everywhere a size 12 is a large. And also i dont get how u could be a 27 in pants. Cause im a size 6 and my jeans r a size 28 i think

  40. I feel like sizes 0-2 = x-smalls 3-6 = small 7-10 = medium 11-14 = large r what the sizes should be. I thought everything was like this

  41. Why can't we just have inch measurements like men? Then I could walk into any shop, no matter their "target demographic" and be able to find something that fits or just see that they don't have my size and get on with my day. Stop using stupid, random meaningless numbers and letters. Just do the sensible thing! Arg!

  42. Chrissy: I love how positive you are. You are beautiful and dont need anyone to tell you otherwise. Love yourself❤

  43. "shopping is really hard" so true, I'm usually a size 2, I went to Zara wanting to try a black jeans (size 4 they didn't had size 2)didn't fit me on my waist(too tight) , tried on another pair of jeans at the same store size 2, didn't fit me on my waist (too loose) tf

  44. lol dude… im like a size 4 ish in pants which is like a size 27 . lmao what that person didnt know what to tell you

  45. im a size 2 and there is NEVER anything in my size, the rack is full of 6-16 at every store i go to and it's really discouraging

  46. I have pants from a size 2 to 8 that fit me properly, though typically I’m a 4 or 6. Honestly, I don’t care about the number I just want to buy 1 pair of pants online instead of 3 because I don’t know what size to get. Stores. Please. Use. Measurements.

  47. I usually wear a size 6 or 8 and 27 or 28. Forever 21 runs sooo small. The first time going in there after so many year and weight loose I was surprised a size 27 Jean fit me.

  48. Different fabrics will fit differently.
    – 100% Polyester doesn't have any stretch so would need to be sized up. I refuse to buy this type of clothing because it's never comfortable to wear. When u move ur body it tugs on ur arms or torso. Though higher quality polyester is better it's less commonly used.
    – 100% cotton will shrink so size up.
    – the higher the % of spandex more likely it will fit because not everyone is the exact same. Someone who wears a size medium may or may not have boobs. Thus, if a shirt has spandex it would allow for the item to fit both of these women. It's also not as likely to shrink or will shrink less.
    – if the fabric is thicker it won't show imperfections as much. It also might run smaller because the extra layer of fabric is taking up room.

  49. That’s like me I’m a different size in different stores and sometimes the same stores. I can’t shop online unless I tried it on in store and needed the size up

Leave a Reply

(*) Required, Your email will not be published