Attracting Young People + Men to the Sewing Community | LIVE SHOW | SEWING REPORT



hey everybody welcome to this live edition of the sewing report I'm Jennifer Moore helping you discover your love of sewing and this is today's topic so whether we like it or not the sewing community has a bit of a dilemma we need more people sewing particularly young people and males if we want to keep this industry alive and sustainable so let's get into it I've got a couple bullet points I wanted to talk about and of course we're gonna throw out the comment box up but I think this is a very important topic to tackle and it's I know it can be a little bit divisive so please be kind to each other and you know again I also want to stress that this is not going to be a show that's just bashing the current sewing community but I want to try to maybe propose some solutions and some things we can do to welcome new people into the ranks because that's extremely important for us as a community if we want sewing to be around in 20 or 30 years so anyways I know um yeah happy Sunday everybody yes I know it's been another bit of a rough week but you know we're getting through it we are getting through it and anyways welcome if you're if you are watching right now let me know where you're watching from and I just I know I've talked about this topic before and I do I did link below some of the editorials I've written about attracting Millennials to sewing you know because let's be honest you know I'm a 30-something woman and I don't come across a lot of people my age or younger who actually so I think it's becoming more and more rare for people who are under 32 so which i think is sad so that's why I really and that's actually why I started this channel to begin with is to show a different perspective show a different voice and try to encourage other people in my type of situation my type of lifestyle that's sewing is something you can do sewing is something that's fun and sewing is something that can bring you enjoyment if you uh you know matter what walk of life you're in so thank you guys so much for joining me um let me throw up the chat window uh you know what hold on one second I forgot – all right sorry it's been a little crazy today I'm also simultaneously doing laundry and dishes right now so I'm trying to multitask a little bit and I need to get the chat window stuff set up again okay alright so let's see if I can get this rolling I don't know it's uh my OBS today not working with me now working with me anyways thank you guys for joining me and I know um this topic last week what I proposed it people immediately started weighing and so I thought it would be a good one to discuss and we've got a few folks joining us we got Malita ami jb again from el paso vic barbara and champagne twist hi everybody so the reason I wanted to talk about this topic today is because you know and again that's one of the reasons why I wanted to blog and do a YouTube channel is because you know I just don't come across a lot of people in my everyday life who so and when you do meet someone and talk about sewing with them and they don't so they don't know anything about it like they have this impression of what sewing is but it's really not remotely accurate like they think they think if you so you automatically sell stuff they think it's difficult they you know and what they I think the perception for a lot of people is that sewing is you know kind of making like you know grandma type stuff and that's not the case and that's why I really when I started sewing I really liked the world of blogs and Instagram because I could see you know more modern products more modern projects that had the type of aesthetic that I like you know not necessarily something doctor did it traditional sewing industry touts so I wanted to talk about a few there's a few different things I wanted to touch on so all right so let's suffer and I'm not honestly I'm not even sure where to start with this but I think you know while it may seem like this world is bigger than it is you know a lot of us have a blog a lot of us connect on Facebook and on Instagram and here on YouTube you know so it kind of feels like there's more of us than there really are you know and I follow a lot of younger sewing bloggers and vloggers but I think when you get out into the everyday world you find that there really aren't that many people who so particularly anyone that's young you you know your age younger so I think that's the reality and I think it for us as a sewing community I think it's something that we don't really address I don't even think we know how to address it I don't think we know what to do or how to change things and I don't think that's something that we would be able to tackle overnight or in a few months I think this is a process where if we do want to maybe change the landscape of you know who sews I think this is something that's going to take a long time this is something that's going to be maybe a decade process but I do think there are you know some areas of improvement where we might be able to reach out to more people and that's again why I do the song report is to try to reach people that are interested in sewing and make it not look intimidating and also encourage people and let them know you know what if I can do this you can definitely do this too so I wanted to talk in a few things that I've kind of noticed over you know I've been sewing for about four ish years you know obviously I love it there are a few things that I do find frustrating that I wanted to address the first thing is that I think peopie in a sewing machine needs to be easier especially for the manufacturers that currently only sell sewing machines at a dealership you know Bernina Baby Lock Janome there are some models like Brother and singer I think really have the market cornered for big-box stores and online sales and genome he's doing pretty good with with this too but I think this whole business model of I think this whole business model of you having to physically go to a sewing machine dealership is is not going to survive another 20 years especially not with everything that's happening in the world of e-commerce now people buy a lot of things on Amazon people buy their groceries online and get them deliver so I think this whole like 1970s vibe of you having to go there haggle over the price is is very date it's just not it's not sustainable so if you do own a sewing machine store or a sewing machine deal or a quilt shop please think about this think about the fact that if you want to attract different customers you might have to come up with different ways of getting your product to them because I don't think a lot of teens for 20-somethings are necessarily going to walk into a sewing machine dealer and I think businesses you know if a business wants to survive you need to adapt to your customers and not the other way around I do follow a business you know kind of a business mogul slash you know motivational speaker named Gary Vaynerchuk if you haven't heard of him or checked him out I've linked a few of his he's got vide he's huge on YouTube he also has a Facebook show and he has he's it has a lot of experience with building businesses and also when he calls day trading attention and I think if you want to expand your customer base you really need to one get their attention so Gary talks a lot about that sort of thing I do have one disclosure he curses a lot if that really bothers you obviously I just wanted to let you know but I do think his information is very valuable especially for a space like ours where we're trying to we're trying to stay away from one generation to the next successfully and I honestly I don't think we're doing a very good job because they're just done we're not you know we're not seeing a lot of younger people sewing so I think that's definitely an area that we could look at and improve upon so if you do on a sewing related business any sewing related business you need to strategize like it's 2017 and not 1977 the whole typical you know sending fliers in the mail or you know having a website that looks like it was built in 1995 and you know getting even email marketing now is not very effective just because it's been so saturated to death so I think you need to thank you know what kind of customers do I want to attract and how can I really reach them how can i you know a lot of obviously every young person on the planet uses snap a lot of them watch more YouTube than television so you really need to think where are your audiences and go to them you can't expect them to I just think this whole notion of you expecting like a 20 year old to go to a physical store is a bit ridiculous and I think it's a bit out of touch with with what's happening in the business world so if anyone else is the thought on that let me know okay we got a couple comments I know two other girls my age who are young mothers and so also my cousin-in-law and brother's ex-girlfriend her sister so all between the ages of sixteen thirty Vick I think that's great Shari I think there's a problem with people working with their hands in general Shari I would agree with you and I think that you know we definitely need I there's a bit of a movement I think with di wine things and and like I remember when HGTV came on the scene it became popular to do your own DIY projects I think we need to do something something like that um all right Theresa I just found you this weekend thank you so much Theresa and we got a couple and if you are a younger person like Vic or Jennifer who's 25 I think that yeah Jennifer got her sewing machine from Costco so and I think that definitely tends to be the trend when people do buy their first sewing machine is they buy the sewing machine from a store like Costco or Sam's Club or they get it from Amazon so sewing machine dealerships what does that mean for you that means they're not buying it from you so I I do think it's great there are some sewing machine dealers that are that have Amazon storefronts I think that's a step in the right direction and that's also why I wanted to really work with the ever sewn with sewing machine brand is because that brand sells heavily online and I think that's the way if you want to get customers now in 2017 that's how you got to do it all right we've got a Josie I just found your channel a few days ago I've been watching your videos ever since I'm 35 new to sewing and no clue as to what him Josie that's okay I didn't know what I was doing either and you know what here I here I am so so definitely you can you can definitely learn and this is a process that was sewing is something that you just really learn over time and it's it's fun to learn and that's why I like learning a new technique or picking up a new project we've got Jason from pink castle fabric and he actually pink castle fabrics he actually does own a quilting fabric store and sewing machine dealer Jason anytime I tell people I work in a fabric store I get a lot of weird looks aid because I'm a guy and be because they don't know people sew anymore after I show them our fabric I get oh and that's another thing I think as far as branding goes and just name recognition a while ago I pulled a lot of people I knew that just in my social circles and I asked them if they had heard of different sewing machine brands they didn't the only ones they were aware of were Brother and singer they didn't most of them didn't even know Janome which you know you know Janome is available pretty widely too on Amazon and they even sell some of their models and stores like Joanne's and I think the other thing that if you don't so you don't realize is that you kind of assume all the fabric that exists is that jo-ann fabrics but they don't realize this whole world of designer fabrics you know like Michael Mill are cotton and steel the ones that are only sold at high quality quilt shops these people don't know these fabric lines exists they're super cute but they don't know they're out there so I think the fabric companies could do a much better job of you know just getting that brand recognition and also the sewing machine manufacturers like Fah for Bernina or a baby lock if you're one of those companies or jukey even nobody knows you like seriously nobody knows you exist so I think that's a prop I think that's a problem if you're trying to sell sewing machines right champagne twist the stuff that could easily run for weeks yes it could and you know depending on how this goes today maybe we can do like a part two of this and talk more about it because I think this is something that you know it's definitely an ongoing conversation and also it's going to uh it's going to change as techne you know like you know YouTube didn't exist before 2006 Instagram didn't exist before a few years ago so there's always going to be something new that's coming out and and if you are a if you do have a sewing related business think Gary Vaynerchuk recommends and I love by the way I love listening to Gary Vaynerchuk I've gotten a lot of ideas in inspiration and just motivation on really trying to be ahead of the curve and he's like you know what whenever something new comes out you need to be on it you need to be a practitioner and not a headline reader you know because people have all kinds of thoughts about Facebook marketing or snapchat but most of these people don't actually use these platforms or really try them out you know just because you run one Facebook ad maybe your creative sucked or maybe you need to do something different but he also felt and one thing I would like to share with you that he says is that he still feels Facebook ads are very underpriced so he always recommends to people um go for the underpriced attention so like snapchat is kind of tanking stock wise and in full disclosure I own snapchat stock I bought it on the first day it's not doing very well but he also said that means the ads on snapchat are gonna be really cheap right now because nobody values the company and every person under like 24 is on snapchat all right we've got a couple more comments um all right well Vic I think that sewing is an art and very useful as well I don't I don't think it'll ever die and Vic I don't think it'll die completely but you know as time goes on fewer and fewer people are really doing it so we I think as a community we need to figure out how to reverse that and you know like this we need to like this industry on fire that's what I want to do and that's the whole purpose of everything we've got a couple more comments what do most Western tweens teens and 20-somethings spend the majority of their time I would suggest anything related to social media yeah they do that and you know what though they are into making stuff a lot of teens and young 20-somethings are into crafting they're into DIYs and particularly they're into repurposing and upcycling things so I think that's something that we could use to our advantage they like those things already but most of them don't own a sewing machine so if you can get a sewing machine into their hands you could probably get somewhere with them but the thing is you just need to get it into their hands you know I find that a lot of people buy their first fish you know Walmart though if I ever spend more than $100 on something I don't want to risk it online you know what Vic I would disagree I have bought several things off of Amazon that were very expensive without seeing them in person but you know what they did I went by their reviews like I when I buy something I only I will filter it out so I only see the four stars and upper views and you know and I go with that and I actually have never really been super unhappy with something I purchased that was expensive off of Amazon all right we've got a few more comments okay all right Wow so many comments okay Teresa I'm 28 and got my sewing machines for my uncle's girlfriend still pretty new at it but excited lerma Teresa I'm so happy to hear that and anyone who's new to sewing so happy to have you here and I hope you find this community welcoming and I really hope that you are encouraged and find support that you need and also let us know in the comments what you know if you're if you're like say under 35 what do you think what do you think might entice more people your age or younger to get into sewing what do you what do you think you know for instance you know I'm in my 30s I would never I would never even begin to doubt myself as an expert on teenagers I'm not a teenager number one and I haven't been one for like 20 years so for me to try to gauge the pulse of being a teenager I can't do that myself so if I was trying to do that I would ask teenagers what they would want you know would you want to learn to sew why why not what would encourage you to sew so if you are trying to do some informal research ask the people that you're trying to reach out to versus just assuming you know like you see a lot of 50 year old chart 50 year olds trying to market to 20 year olds I don't think they're gonna be very successful unless they actually talk to a real 20 year old you know I've got a few Wow lots of comments okay I'm not even sure where to go okay I don't get fabric Joanne okay fabric Mart my mom used to make a lot of my clothes when I was growing up so I've always wanted to learn I made my baby shower dress in 2012 but it was a disaster and shining achievement all right Melinda's life in style you can get a sewing machine online the shopping hours some pay monthly and try them out they're carrying more than singer as of late that's good to hear got a few more ok Melinda and I would agree with Melinda sewing in the younger community is more popular in Europe it does it does seem that way I don't know a lot of people attribute that to the great british sewing bee and also here there's Project Runway but I think I've read some other I've you know gotten some other commentary that the high fashion sewing seems intimidating to people so while people watch Project Runway they I think it looks too complicated for them and then they're like yeah I can never do that because when I talk to people and ask them when up and I've asked many many people who don't so like you know why wouldn't you so like would you want to learn and a lot of the responses I get are and I got a few Instagram comments like this today as well they either say something like um you know I bought a sewing machine but I've now not taken out of the box but I have one so people are occasionally buying them usually from like Walmart or Sam's Club or Costco or from Amazon or overstock or something but then they're not using them so we need we definitely I think need more resources to get these people to actually use the sewing machine and the other comment I get a lot is oh oh I can I could never do that my mom so is my grandma so is I could never do that that's I get that comment a lot so I think there are a lot of people that just don't think it look they're intimidated by it and they don't think they could do it but I would I would say to that once I got comfortable with the machine that's when things started turning around for me once once I kind of figured that out everything got much easier and then it's just sort of building on your skills and techniques learning one skill at a time that sort of thing so yeah so alright we got a lot more comments okay and guys I might not read them all but that's why we've got the chat window is so that you can read every single one of them and see every single one of them so hopefully that helps um let's see her all right Joe starting out sewing I think being able to touch the fabric is very important and also having knowledgeable salespeople and I think here's another thing I've gone to I've gone to quite a few quilt shops and fabric stores and um you know again this is not I'm not I'm not trying to knock or bash people who are older or who have more experience but most of the people that work in these businesses are you know not you know don't they're you they usually do tend to be older women and they also the shops usually have kind of more of like the grandma type vibe to them like the fabric choices like for instance I have a quilt shop that's literally like a mile from my house and the people they're very nice and I would love to patronize the business more but they don't carry fabrics that I like so you know I would like to go to the business more but they don't you know because they don't carry the stuff that I want you know I'm not gonna go there and buy stuff I don't want and I asked I was like hey would you ever consider carrying cotton in steeled you have cotton you know or anything like that and they don't want to and that's totally up to them you know they can carry whatever they want it's their own business but sadly that means I can't really be a customer I've gone there and tried to buy some notions and things like rulers and stuff but you know it's just not they just don't carry stuff that I'm looking for you know which is which is kind of said because it is so close guys it is like it is so close to my house so that's it's a little bit sad so if you do again have a quilt shop or a fabric store you know and you want to get more but you like if you're perfectly fine with the business you have you know you don't need to change anything but if you do find your you're wanting to attract more customers you know you need to stock things that customers are looking for all right we've got a lot more okay a lot more comments um let's see okay Amy says I'm 27 have been sewing since I was five or six oh that's awesome I live in a relatively small town and I've been thinking about seeing if the quilt shop would like to partner with some quilting groups and have classes that would interest younger people Amy I think that's a great idea and I think that's some something that if you are a younger younger so a store seamstress and you do want to get more active in the community maybe you go to the quilt shop or fabric store and offer to team up with them and if you are a good teacher I was even thinking about doing this myself maybe offering to teach classes to beginners like how to use the sewing machine I am certainly not a sewing expert by any means but I think I could I think I could show someone how to basically how do some very basic functions on the sewing machine and then they would get a younger face into the store – that might be more welcoming to people younger customers have they should they come into the business so I think that's something that we could do if you are in the younger side and you do have sewing skills that's a great way to get involved and try to help other people alright Kyra I can't say long but I'm a young adult seamstress I'm trying to get my others my age to sew exactly and that's the thing like once you realize how fun it is and how enjoyable it is you want other people to do it but the people are like oh I could never do that alright Teresa anything that has to do with fandoms are huge my nieces and nephews love the pillow cases I make them that have their favorite TV or movie characters I think that's a great way to relate and I do think that the fabric choices available now are awesome like you can get fabric with anything on them so getting one with like My Little Ponies or minecraft characters or whatnot on them you know it's a good way to relate all right JV people are always so impressed when I tell them I sewed my dress or anything really but they have absolutely no interest in learning and doing it themselves people would rather just go shopping Oh frowny face I know that is that is kind of sad it's a little bit disappointing okay champagne twists most of the big pattern companies are American and I'm sorry to say many of the patterns are stuck in the past and not in a good way champagne twists that was actually another thing I wanted to talk about is um and now if you do marketing for a sewing company please we're not trying to be mean but this is coming from with with love and coming just from the perspective of you know maybe the type of customer that you'd like to have but I've noticed the marketing for sewing events sewing products and particularly the big commercial sewing pattern companies I think the indie pattern companies do a little bit better with this is that the marketing materials are so dated like you look at like a website only you notice occasion I'll find like a website for a sewing event and them like just the aesthetic of it and the look the phone Tiger fee like the font it's clearly marketed towards older women and again you go to these events and yes that is most of the crowd you know but at the same time you're probably not going to attract people other than that crowd if the marketing materials clearly reflect that look and style and I've noticed like there are some like the big the big four pattern companies the pattern photo like the end the photo on the pattern envelope like they could be a pattern that was just released last week and the fabrics used in just the photography and the styling still makes the photo look like it was taken in 1997 what is what is up with that like I've got a few and I'm like you know and it's hard for someone to envision making something that's cool-looking or modern looking when the pattern envelope photo just is not appealing at all I have noticed that's the case with a lot of the big pattern companies I would say 80 to 90 percent of them just do not look at all do not it all reflect a modern-day vibe you know just it's some of the stuff and and I will give them credit the styles are getting a little bit better like the pattern styles are getting a little more you know fresh and you know something that I could add like actually wearable stuff but it's hard to admit it's hard for people to envision the end product when the fabric is like totally you know not up my alley or looks you know it's like you know something something that looks like it's you know from from a time machine you know the 80s were great the 90s were great but the styles have definitely changed in fact I saw one I don't again I'm not trying to be mean but I saw one pattern for a men's blazer the fabric was like the most hit like all right so the the blazer itself the color was like dark neon orange and it was like a it didn't have a lapel like so it was like just like a yeah it didn't have a lapel on the blazer so it was just like straight up and down so the blazer was already colored that like I think 99.9% of guys would never wear and then underneath the dude had on like a neon yellow t-shirt like you like I was like who a prude like who thought that would be a good look I don't know and that was a pattern that is currently available on one of the large manufacturers website and I was like oh my gosh like it was comical and if you saw that like you know if you're new to sewing and you're just looking at these patterns you're gonna be like yeah you know so I don't know I think there's definitely room for improvement in that area you know use more modern fabrics you know better styling make you know like and I think that's why people appreciate sewing blogs is you know particularly take someone like Emily Holland my friend you know she can take a pattern that on the envelope you wouldn't you know you wouldn't be like you know you wouldn't think it would be all that great and then she picks like this gorgeous fabric it does beautiful styling and then makes it look like a million dollars you know so so people like her actually inspire me to try patterns I normally wouldn't just because she does such an amazing job with the fabric fabric curation and big for pattern companies maybe you could hire more people like that to do better styling better fabric curation and really make the pattern envelope photos better because again that's that's your marketing that's your marketing there all right let's see who let's go back to the comments um all right I second the ho okay okay and sherry points out schools don't have helmet courses share it I think that's i-i've seen that argument a lot and I would agree um you know home ACK I think would be helpful to people but I will say I took home Ecch I took sewing in houma can allow Chi had a conversation with a wonderful quilter Mary founds if you're not familiar with her she is a great voice in the quilting space and has a lot of really interesting ideas and perspectives but we were having a conversation on how to attract and we we do have a video on this so if you look back this is one of my first video is it's called bringing sexy back to Sony and Quilcene and it's me and Mary kind of you know shooting the breeze and talking about it and she even felt that marketing to teens and kids isn't necessarily how we would really get more people into sewing she actually suggested we more hit up we more hit up like 20-something women you know cuz I think as a kid you you know your hobbies kind of come and go and you don't always I think as a kid you don't stick with everything you try like I did a little sewing in home act and you know it was fun while I did it although the sewing machines were using in that class we're like not very user friendly so I think that almost kind of was detrimental to me because I remembered that frustrating experience with the sewing machine and I thought that going forward like for a long time I was like well you know sewing machines are really you know janky and hard to use and that kind of stuck with me too so I think well yes it would be cool to have people learning skill you know home X skills in schools sometimes it may serve the opposite effect like Pharrell years and years I really didn't think I would be able to use the sewing machine because of the experience I hadn't home-equity really you know temperamental one and I had another friend who had a similar experience um she she sewed her finger sewing school she had still like a quill oh for a middle school project she sewed her finger into the quill oh and since then has been horrified and terrified to sew and and I think she even mentioned like she left pins and the quill oh like it was she said it was really bad so sometimes I think having a disastrous experience in school might actually put you off to the thing for instance I hated I absolutely hated gym class my teachers were terrible and they were not very young the teacher of my gym teacher is in school were like they liked the athletic kids and if you weren't athletic they really kind of tried to like crap all over you so since then I have not really been motivated to exercise or do anything athletic so it kind of almost again did the opposite where I had still am like very traumatized by gym class and don't want to do anything related to that at all we've got a few more comments okay I was on birder for the first time the other day from Jason there are four pages of men's patterns half of them are wallets or costumes I wanted a shirt pattern and only found two that were even close to reality yeah the men's patterns can be a little Mis I think all right Vic can I make a shout-out to a fellow youtuber I've been finding so very easy great – okay that's awesome all right olive oil you need to return to the home act type classes yes of one year in middle school we did an after-school sewing class the kids loved it I loved it so yes I think so I think home–at can be a good thing but I I would agree with Mary I do think if you want people to stick with sewing long term I think learning as a young adult like I think learning basic skills as a kid is great but if you want to create more like lifelong sewing addicts I do think picking it up maybe maybe in their teens would be good teens to early 20s I really think would be the sweet spot for really catching this this world on fire especially I think if you're trying to end mayor when Mary Fonz and I were chatting she's like you know what young young women they're working so they have disposable income they have a little bit of free time you know they want to do so you know they got the weekends and you know evenings and that sort of thing but here's the other kicker they also have money to spend so if you want custom like kids are great customers but they have to have their parents buy them stuff obviously so I thought that was an interesting point for marathons if you haven't checked her out she has an amazing blog she's a great writer and she has some very very good thoughts I think about the sewing quilting community but I do would agree with her I think getting people in their teens to early 20s would be a really good time to do it because that's kind of when they're developing their interests more and in passions and also maybe you would get more people than considering sewing as a career you know late I think like high school to early 20s and again like I wish I'd taken up sewing earlier like after college you know I wasted so much time watching like Sex and the City reruns and Virata kymaro's I could have been sewing that entire time than actually doing something but I didn't so I think um you know 20-somethings especially I think tend to waste a lot of time on like meaningless crap you know like hey I'm gonna go out drinking or you know yeah let's just watch 20 hours of Game of Thrones and there's nothing wrong with that inherently but you know it's not really those aren't really productive activities and you could be doing something that actually enhances who you are and benefits you and provide you a skill set so I think hitting those women and young men there are young men that want to learn – so – I think hitting those demographics would maybe lead to some more long-term customers okay we've got let's see we got common so getting on the soapbox now if you leave school and you can't open and operate a bank account can't cook from scratch can't so two or three simple garments then the educational system has failed – you know what yeah and you know champagne twist I was I could definitely do some of those things but I do think a lot of young people are getting left in the dust for learning basic life skills I don't know if you guys saw this there was a story a while back that made the rounds that this I think this public library and I think Oregon was offering classes on adulty like it had a series at which i think is a great idea so they offered classes like very basic life skills classes and they called it a dull teen 101 which I thought was a really clever name and maybe we could do something like that just offer you know just I think we need to make sowing more approachable for for 2017 for the 21st century and I don't I don't think we're doing enough all right lots more comments oh boy okay I got a chance – okay Jason I got a chance to meet Mimi G at Soper lest you shoot a lot of good stuff to say it was super nice that is awesome Jason Jason and I do hope you find that shirt pattern Joe Halloween costumes are how a number of people first get into sewing and I I think that's a great way a great segue like Halloween cosplay that sort of thing people making their own costumes and I will say this morning I actually put out like a little informal Facebook poll on my personal page and I asked like what would get – – so are you interested in sewing and I heard from a few guys um okay so and and from the guys I've heard from basically the vibe is you know yeah I think it would be cool to learn just so they don't know the first thing about it but I think for the guys they want to learn more practical things how to hem pants you know how to you know fix a split seam you know more just more utilitarian type stuff then you know making a floral embroidery but I had a very good conversation with a friend of mine who was a who's a guy and he was like you know what he's like I would be interested in going to more sewing and in quilting type events but he said he was very he was very put off by the the feminine the very overwhelmingly feminine vibe to it he he was scared like he's like I would be scared to go to those types of events because you know again if it's all chicks you're gonna be a lily you're gonna be a little that could be a little intense for you you know what I'm saying and also again going back to the marketing materials everything's pink everything's very girly looking you know like oh yeah I think it's that really scares off potential male you know male sewing enthusiasts I think by doing this he also was saying you know he's like I see a lot of wording that also seems very feminine he's like I'd like to see the sewing community use more words like bespoke or custom handcrafted you know garments you know stuff that's a little more you know terminology and wording that's a little more gender and neutral and not necessarily super girly he also was kind of afraid and I can definitely see this and I've heard from other men who quilt and so is that if you go to a sewing event with mostly women you kind of are looked at it as an oddity and and it makes them feel like very self-conscious and I think that's a problem – I will say I've experienced this myself at I've definitely experiences myself at sewing events when you're the only young young person there you know the other people there kind of look at you like you're like on display at the zoo or something and it can just feel a little awkward and you just it kind of makes you feel like very like uncomfortable I obviously these people have great intentions and they're just I think excited to see you see a young person they're sewing and probably the same thing with men but at the same time like if you're too intense and you like you know just like kind of bombard them and that might scare them off from coming back to more events in the future all right got a few uh alright Tony I saw a tall man in his 28th 20s buy a machine for himself yesterday I wondered if he wanted to start sewing clothes that fit for himself you know Tony I think that's another great way to market to guys is that you know a lot of men have issues with with fit like my own husband can't find shirts that fit and very well so that could be a good way to reach them as hey here's how to get clothes that actually fit you also guys do tend to be very budget-conscious so maybe you can be like you know learn to tailor your own clothes learn to fix your own clothes I think that would be a better way to reach them and also alright let's um I was also asking my I was having a conversation with my husband about this one night not to get TMI here but I was like how would you recommend we reach out to young men too so he put this a little more crudely but let's say he's like if guys thought sewing would get them more women more guys would so I know that you're probably like it but you know what for for young singles if if there's a way to maybe meet members of the opposite sex at a sewing event that might entice them you know maybe more of like a party atmosphere you know something and something that's definitely more marketed as an event for everyone not just an event for women you know but it like more of a group activity you know like a lot of friend group a lot of friend groups go and do things together they go hiking together you know they go rock climbing or they go you know paint paint and wanted to have wine so perhaps another thing we could do is to is to to maybe start fostering more events or you know communities to do this like kind of like a hey DIY night with all your friends you know learn how to make a throw pillow but you have it'd be more of an app more of a unisex atmosphere and and that's something that like like a group of maybe 12 friends could come maybe there's half guys half girls you know sort of like the people on friends you know they would do things together so maybe something like that would it also entice them to alright Howard approach men with the with the phrase tailoring that is perfect yes and Howard thank you for joining me nuts I'm assuming you are a guy so welcome and I think that I think that's a great way to reach guys because if guys you know I think when men and when anyone thinks of the word tailoring you think expensive you know I think men I think more so men want to keep their clothes longer and keep them nice longer also I've noticed guys really take a lot of guys really take care of their clothes like my husband shines his shoes like once a week so he buys something and then he tries to make it last as long as he can so I do think if there were more maybe beginner classes marketed more with the guys in mind saying you know hey learn to tailor your own clothes you know do it yourself and save money I think that's something that might appeal to them more the utilitarian vibe though than me oh my gosh let's come in you know in DIY our own you know like you know tote bag or something but I think that's one another way we could reach out to guys okay JB I asked my brothers and dad why they don't think so eNOS for men companies need to make black or masculine colored machines yes yes yes after all you're working with the Machine with an acceleration pedal JB you really hit that on the head a lot of sewing machines do definitely have a fit like again no guy like no guy is gonna buy a pink sewing machine or sewing machine with freaking Hello Kitty on it just not gonna happen so sewing machine bag manufacturers and makers if you want to sew sewing machines to guys you know I hate to be very gender stereotypical but if it was black or silt like my husband is my husband action really likes design and he loves he actually likes sewing we have a vintage singer to a12 that's black he thinks it's really cool-looking he thinks it's a great splay piece it's like very sleek and black you know again so we do need to think of this guys like black guys like a stainless steel you know that's sort of look but if it looks very feminine you know guys still want to keep up that masculine vibe they're not gonna want to buy a even a white selling machine with red letters on it you know like they're just they're just not gonna go for that all right yes champagne twists last time I checked men were close to yes AC sewing with the twist events wine and sewing yeah I think that would be good and I also think that um again I think the the marketing and how you approach these events could be improved so that it it's a little seems it comes across less as just being for women and more like hey just get a group of friends together and learn how to hem pants or something that might be that might work better all right got a yeah but Champaign to us most women wouldn't buy Hello Kitty machine sewing machine either champagne twist in full disclosure I totally would um I did I didn't end up behind one but I do like Hello Kitty I would buy I would buy anything with Hello Kitty on it yeah I'm that I'm that kind of person I had a Hello Kitty bank card for several years like your you know when you go to the bank and you have a choice of design styles I had a Hello Kitty ATM card for probably six years and then when I got married you had to have the save cards so my husband had a Hello Kitty ATM card until they discontinued the design and he actually this kind of shoe he would kind of use it as a joke for people be like yeah check out my bank card so yes I I do I am I am an HK fan yes Jason absolutely I'm looking at our machines right now I see purple citron teal Hello Kitty and about a dozen white machines and Jason and Howard what kind of machines would you like to see as you know if you're a guy in here what kind of machines would you buy like what would you think would be like a really badass looking and cool you know kind of like you know like my husband loves power tools he also really likes like cool-looking stuff you know like he'll look at something be like that looks really neat you know like he he really likes he really likes design style for certain things sherry they can buy a good suit and have it altered men's clothes cost more because they don't have to buy his often and it's wool fabric which is durable and sherry I feel like the clothing manufacturers have figured out that guys don't buy clothes very much so they charge more for them knowing that that that planned obsolescence is not going to happen as quickly you don't see it you know fast fashion for guys isn't quite as much of a thing as it is for women oh Amber's here – hello hello Deborah mine is white – they can dress it up with stickers like the ones they put on their trucks my husband will probably do camouflage so maybe like some skins for the sewing machine or maybe like you know if the guys into sports you know or you know certain things maybe they can have like different you know looks you know two of them I don't know machines for me gray black we have a red one let that's manly okay okay and I do think the long arm quilting machines do look some of them do look a little more industrial and I think that helps I think the industrial sewing machines definitely don't look as feminine and wouldn't be as wouldn't put off men as much as some of the other machines do alright Jason there's a black HD 100 I have seen that one that does look pretty cool all right there Linda there's a guy that has sewing videos on YouTube he has flame decals and stuff on his machine okay that's pretty cool all right Keaton had an interesting idea the top-of-the-line machines don't come in those same colors they're very plain amber our churches donated some cheap Janome machines that we used for summer camp project and I helped the kids teach to sew but the machines didn't work very well and it ended up being really frustrating amber that's exactly that's again such a good point is that if the kids are frustrated and they don't remember it being an awesome or amazing experience they might not want to do it later in in life Oh dad so okay Melinda I think I I think I know what you're talking about okay yes yes chéri men never did buy clothes as much as women a man can say with the wear the same suit in the same way yeah exactly but yet if a girl wears like the same thing you know the next week everyone oh they're all like ah I don't know and I do think overall most women definitely have more more clothing more shoes you know handbags the whole shebang you know men have like two pairs of shoes and like two t-shirts or something all right Howard my machines are mostly off-white even my industrial is off-white okay but Howard let me ask what would you like to what would you like to see for sewing machines or how would the sewing industry be able to market to you better as a guy Howard wonderful blog in annual meetings in New York about Peter Peter leap and okay lapin I think I've seen male pattern baldness I've definitely seen his blog has numerous men along the ladies we've such a great group exactly I think as far as the gender thing I think if we stop making it a big deal it won't be as big of a deal but I think when you do have events and you know I've even heard of guys um you know I've heard of a few guys saying you know they were told to stop coming to quilting retreats or whenever because they were making the women feel uncomfortable or something I think it's attitudes like that that really steered them away you know we or it's not a very welcoming thing or when someone like kind of you know from a different walk of life comes in you know sort of like how it like you know at churches you know someone different walks in you know they kind of become more of like a circus attraction then in just being able to hang out and be there we've got a alright we've got a few Oh Melinda I like this diamond plate oh that would be awesome so that would actually be really super cool diamond floor like something with like um you know like again with some bling on it you have something like that Jason this reminds me of the whole idea of why computers in the 80s and 90s were all off white and beige the idea was that they'd sit around and get dusty so they're eventually oh but you know a good example of a company that made a static and important part of stuff is Apple I mean look at Apple was like such a such a terrible company and you know up until like what the 90s or something Apple was definitely on a downward spiral but then they made Apple cool again so I think there's a way that sewing machines could be cool again if we improve the way they look and just improve the mind we definitely need to improve the marketing to potential customers like if I see a marketing material and it looks like it's for a retired woman I'm not certainly not going to be as likely to be into that thing you know so I think there's definitely some ways we can definitely make things better and make sewing more appealing to a wider group of people than we currently are all right how are the best machine ever the Burnie no 10 Oh r100 it can't even begin to tell you how wonderful it is that's awesome that's awesome Oh Keaton quilts oh hey Keaton quilts is here all stainless steel of you guys oh that would be nice all right so if you are a sewing machine manufacturer and you're watching this take notes all right the men are saying black machines stainless steel machines maybe like a sleek black kind of like that glossy black high-gloss black something like that okay shearing machines need to be cheaper I would agree with this I think even if you don't so people who don't so think $100 for sewing machine is expensive they have no idea how expensive they really are but that price perception is still there so people think that $100 sewing machines are high-end when obviously we know that's not the case there are 12,000 dollar sewing machines there are $30,000 sewing machines but people don't know that you know if you don't if you're not familiar with it how are you gonna know all right AC making things food clothing taking care of your cars homes just isn't cool now AC don't say that we can make it cool yeah adding AC men and women both cook what is the big deal with sewing sherry likes older machines they work they're true work horses and I would agree with sherry I think some of the vintage machines are both beautiful cool-looking and they function really well Oh another thing okay Toyota makes a black machine whoo I like that Melinda I wish the machines are a bit more affordable and that I can have one more for each task yes I prefer to do that as well another thing I wanted to touch on is that is more about how we how we treat people that are coming to the community um you know and again someone actually commented on my Instagram page about this they're like you know what I've gone to some events or some classes and so you know I'm like eh use like I'm a younger quilter but some of the older people like just were very highly critical and we're just very telling them they were doing everything wrong and I think that sort of attitude can also scare people away I think we need to be welcoming to anyone that's coming into the sewing and quilting world no matter who they are no matter how old they are no matter what color they're no matter what kind of lifestyle they have you know if we want to if we want to grow if we want to grow this world we really need to be more all-inclusive and less critical less judgmental and I do see some of that in this space and it's very it's very disappointing to and it's very discouraging I've gone to some events too I've gone to several alright so my experience was I've gone to several like different types of events retreats classes and my personal experience and I'll share this and I'm again this is not trying to be like a real super negative thing but it's it's something that is I think happens and something that we need to figure out well for one the demographic at all of these events is definitely over 40 over 50 I went to one class more recently and I was probably the youngest person there by at least 20 years so again while the social media circle can makes us feel like there's more younger more youthful energy there I think when you actually go to these events in person you're like wow there really is where like and someone actually commented on this I think on another video or send me an email where are the younger people they're not they're not there I don't know if they don't know about the event or again they're just not interested but they're not they're not showing up at these events you don't see young people and the only men you tend to see there are the ones that are there with their wives and they look really super bored so that's also not you know not really ideal but I've gone did a lot of these events and sometimes sometimes the way you're treated can be a little bit like off-putting I guess I've I went to I went to one workshop one time and we it was a long arm it was sort of like an introduction to long arm quilting so I was kind of excited I was like okay you know I want to see what it's like to use a long arm quilting machine it looks really cool I just want to see what it's all about every single other person in the class was over I would say over 55 for sure like there was no way I don't think there was anybody else under the age of 55 in this class so we were partnered up with you had a partner and then you were supposed to like share time on the machine so the woman I partnered up on I I was getting sort of I don't know I we didn't really I don't think we were really we didn't become like instant friends and now so we were we were in this class together and she was like 4-1 she was kind of like cogging the machine um you know so she like and she really had like no regard for me or like you know you know kind of collaborating or sharing the machine she kind of wanted the machine all herself um and again I the class was not cheap I think I paid 120 dollars for that one class that was like three hours so you know we were in this class together and also whenever it was my turn like I think at one point the teacher actually said Jorah let her have a turn meaning me because this lady was just like dominating the whole thing her just her energy and her her energy and her personality was just very dominating and then when I was trying to use the machine like she for some reason she assumed now she had never used a longer she had told me she had never used a longer machine before so neither of us really knew much about the machine but she was acting like as if she knew everything like you know I would like and she didn't she really didn't like you know like I would be using the machine and she would try to like interject and like try to like talk over me or like try to start pushing buttons when it was my turn and I'm like lady you don't know anything more than I do like why are you trying to like exert yourself as an authority and it was just a very weird experience and I would say not a really positive one now I have met lots of other people at these events that were very welcoming very warm and friendly but then there are there is definitely folks there can definitely folks at these events that are like that lady where you know they know everything and they kind of treat anyone that's younger in kind of a condescending way and I've heard this from other people as well so I know I'm not alone in this I don't think these people necessarily have bad intentions but I do think that they have a certain weight that they look at younger people at these events and kind of make a lot of assumptions you know how did she know she didn't know I'd never used a machine before maybe I've been doing it for years you know are you going to a quilt shop and you know somebody starts kind of talking down at you and you know they don't know anything about you you know so they kind of assume you don't I think sometimes when you see more experienced sewers and quill tests quilters they assume they know more some of them assume they know more than you and then start talking to you in a way that's like a little condescending so okay Sheri everywhere I go I'm either the only woman the youngest person or the only person of color you just have to go with the flow Sheri I think that's a good attitude to have me I will say that I think if you are trying to welcome people in there don't don't treat them like they're a little kid like sometimes what I've gone to these events like the the older women they're treat me like I'm five like they the way they talk to you and the way they treat you it's like you're like a five-year-old child and I'm gonna look I'm a grown woman I I I'm not super new to sewing I can sew you know I'm here to learn but I'm also you know I also want to be treated as an adult so I think that's something that does happen at some of these events is that the older women treat the younger women like they're not adults and again I'm not trying to say this to be mean I'm trying to say this from things I've experienced and things that I've heard from other people that have had similar experiences so if you are at an event and there are younger people there you know don't if you can try to avoid that try to just you know be friendly be encouraging but also don't rip apart don't rip apart what they're doing be you want to be an encouraging factor and not something where you're like oh my gosh I'm never gonna go to this type of event again okay Vick my own church didn't tell me about an event that was going on I found out that my church has was making cloth menstrual pads to send overseas and I'm making wear them all the time well that's sad all right okay I Victory adverse advertise between the older folks champagne twist there are not enough men mixed ages sewing etc in Europe where I live but there are more equal ratios than what I see stateside champagne twists I think that's definitely that's definitely accurate I think there are definitely more people sewing in Europe than there are in the United States and again that's why I wanted that's why I have this YouTube channel is to tried especially you know I'm an American I want to encourage other people here too so – all right got a Jason okay we didn't apparel class and we had different machines set up for different steps serger cover stitch machine straight stitch only way easier than changing back forth yeah I would agree yeah I think having more sewing machines the more sewing machines that you have that are different the better all right Vic I don't think people I think that people don't even consider that I might know more about a subject than someone older yes I would agree Deborah I've steered clear clip of classes just be just because of being treated like a child exactly thank goodness for youtubers who like to share their skills so yeah so if you are again I in and I know this is a bit of a hard topic to dress we don't want to you know we're not trying to tear apart you know older people you know obviously there are many people I've met that have been older than myself that have been wonderful influences share their knowledge and it was a great you know a great experience but then you also have the bad ones too and I think especially if you are very new to sewing one bad experience can kind of put you off to it and we really don't want that to happen to people we want people to be like yeah this is the best thing ever you know and come back but I think when people have that negative experience they don't want to come back and they're just gonna be like yeah I felt sort of weird about it so I'm not really gonna yeah not really um and another thing that happened to be more recently I was at this I went to a local class to to Laura learned some techniques and and that's the thing like you'll when you're trying to find these you'll Google you'll be like sewing classes in Lana or whatever you'll see something on Facebook and then you know you'll get you know you'll go but you don't you don't know who's gonna be there you're like I don't know what you know you really don't know what to expect so I signed up for this class and went and again this was on where yeah I was definitely the youngest person by at least 20 years and most of the women there were very um you know we're pretty chill but there was this one lady that was sitting next to me and every time like like she just kept talking at me like like I was a kid like like she would you know like I would ask there was another lady sitting next to me that I felt a little more comfortable with chatting about again she was this lady this other lady she was super intense very like aggressive and in my face and I was just not it was just not something I was up for that day I was like I yeah I don't know so you know I'd ask this other lady and then she would just kind of interject but she was like very very a girl like just way too aggressive her her intensity level was like 150 and then she kept trying to pressure me into joining this this sewing guild and I was like look you know my schedule really doesn't permit me to do stuff like this this was something I was able to do over once in a while but again my schedules so crazy that I can't commit to like coming to a monthly meeting or doing this stuff for that sort of thing but she just kept like you know kept pressuring me and it was just honestly that lady alone I probably won't go to another one of those organizations events because I'm like this was to strut like it was a little stress at the end of the day it got a little stressful she just and she was like very talking down to me and again treating me like I was a kid now I know I look a little bit young for my age but I think I at least come across as being over 18 and I felt like it was just very like it was it was just very uncomfortable you know and I know you know I think she meant well I don't think she you know she wasn't intentionally trying to be that way she but again I think that that kind of happens when you have an event and someone shows up that's younger or I again they become more of an a curiosity and they you know and then those people tend to like really like put the spotlight on that one person and I think it kind of make them like oh my gosh what's happened what's happening here so if you do have events or if you're in that sort of situation and someone shows up that doesn't normally show up just be chill you know you don't need to hound them you don't need to like you know get all up in their face let them enjoy it but don't make a huge deal about the fact that there's you know an 18 year old they're a 25 year old they're because that can make them be like this is way too much for me okay let's see sherry I shop at purl Soho in New York City the customers are younger and caters to the nidian sewing community you know sherry I've definitely checked out purl Soho I think they have a good aesthetic going on and also um someone pointed this out knit particularly knitting it's a little more of a portable activity so I think that tends to catch on more with young people they don't need to buy a sewing machine so there's less barriers to entry I've talked to some friends in New York City and they say they don't have room for a sewing machine so sadly I think that's like for the city dwellers they tend to use that excuse I don't have room for sewing machines and supplies so I can't do it so that tends to be that tends to be the response I get from people that live in big cities Champaign twist sewing is not considered an aspirational hobby or skill it's expensive and time-consuming and yes it can be if you're on minimum wage it's not going to be easy to start to continue using your sewing skills you know what and that's one thing I do I do think I want to make some more videos about how to sew on the cheap like how does so how do I get into sewing if you don't have a big budget because I think that's a very real struggle and a very real barrier to entry for many young people obviously a lot of people are having trouble finding a job you know or getting out of college without debt amber I agree it's funny how that has changed over the years I just inherited all my grandmother's sewing materials even with inflation seems like the prices on her things were lower Teresa there is still the stigma of men doing women's crafts being being like seen as gay I know a lot of men who won't even look into it because they are afraid of what their guy friends will say and that's something that's you know a really you know thing too and I will say the guys that I've talked to about sewing that we're interested they were action all straight men so the whole stereotype of just gay men being into sewing is not necessarily true but yes I would agree it's definitely perceived that way so you know a lot of guys may be kind of ashamed or embarrassed to so oK we've got a few more comments I would s Douglas I would love to see more Anglophone North Americans sewing their own clothes at the little local fabric stores most of the cloth seems to be sold to quilt makers and not to home dress makers yeah and that is the thing when you go into the local fabric stores it does tend to be mostly quilting Cotton's there are some fabric stores but they tend to be more like a you know like a fabric warehouse or something but I do think they're like if people do more of the bits like purl Soho great businesses stet like they have a great aesthetic and I think they really um I think purl if you go to purl Soho website darrel like I think they really make it easier for people like they'll sell kit like I love that I love pearls so whose tutorials I use them all the time and they're all like free and I also like help purl Soho it makes it easy for you to gather the materials they sell the kits you know so when you see an inspirational photo they say hey do you want to make this exact tote bag well here's the fabric you need and we'll also send you like the zipper you know in the interface noir whatever so I do think I do think businesses can do things like that to make it easier for the customer to envision and to really may think that this project is doable for them you know a way to make to make that project you know easier to accomplish and simpler all right you've got a shampoo it's those who have the finances or time are more likely to buy clothes rather than make them and showcase their hauls on YouTube you know champagne toys here is where I think here's where I think we can get those people for the people with money who could buy nice clothes I think the way to reach out to them is hey you can make custom clothing that's fit exactly for you YOUnique so no one else has it I think that is the way to to reach people that are in designer clothing is to and and here's the other thing I want to put out there is that you know it seems becoming – becoming more more popular to make like designer Couture type clothing I think that market is not at all saturated if you if you can tell you know women and men hey you know do you like Calvin Klein do you like Michael Kors or you know Ralph Lauren well you can make better clothes than that and cheaper because while sewing can be expensive I think sewing couture clothing making it yourself is a lot cheaper than buying designer clothing so I do think that is a way to tap more into the high-end market is if sewing is more of a status symbol so because again you can make you know you can buy clothes but the person who makes their own clothes and it looks freaking amazing that person's gonna get a lot more recognition you know and of course people want to do things for Instagram photos but if they say hey I made this not only does it look amazing but I freaking made this I think that's where we can attract a younger audience particularly again people that would buy designer clothing is it needs to be it needs to I think sewing as an activity needs to be seen as more of a status symbol you know like hey this is something only the super cool people do and can do and it's also not you know not super easy to make your own couture clothing so it's something that is more of an aspirational kind of like a you know hey you know sort of like sort of it's definitely sort of if we make so more like a badge of honor you know something like that okay Vic I know my okay MIT hates sewing because she feels like she can't get it quite perfect oh mother-in-law okay Melinda my stuff isn't perfect but the shirt I just made had long enough sleeves and covered my tush yes and you know I think that's another thing is that is to appeal to people on the fit level to hey you can get better fitting clothing and it'll look better on you it won't cost any like it'll probably cost about the same if you're buying like a really high-end thing but if it's a designer piece like again there is a crafty class on making your own Chanel style jacket making a chanel style jacket is gonna be a lot less expensive than actually buying a Chanel jacket and you could make it in whatever fabric you want make it to fit you perfectly so I think that's again a way we can appeal to those those crowds okay Melinda some of the stuff on the Shelf now have seams on the outside and holes on purpose so we can all do that yes and if you are alright so if you are a younger younger sewing enthusiast here also to touch on going to sewing events what has been Eurex you're under say 35 what's been your experience going to sewing and quilting events have you had any negative ones and also how are you treated at these events I would just want to just want to take a little informal poll here and I think after this is over you know I forgot to put the poll question up this week ah I forgot to change that so I forgot to change it from week to week so after this is over I'm going to be adding a poll question about I don't know well we'll have to see what the question of the day is I'll have to figure it out all right a champagne twist I completely agree there is also a snobbery attached need to get rid of the silly stigma inquiry why so called high end and badly made clothing enjoy such a good reputation yes and there is some good there there are some truly gifted designers but even some of the like Banana Republic clothing or like you know the you know the more expensive like ready-to-wear stuff when you look at it like like I look a lot look at a lot of j.crew and Banana Republic dresses and stuff they're all polyester like they're not even made of like a really nice fabric it's seriously polyester so I've even been trying to at least educate the people I know like hey just so you know look at the fiber content if it's polyester is basically plastic so you tend to you should probably look for more natural fibers or higher-end fibers like wool silk that sort of thing champagne twist there are so many people who want to make a good quality sushi Nell style jacket including me hint hint so why the white why the big for only make jab gets my gran would intere Oh thought that's awesome all right um sherry it will cost $400 to make a Chanel jacket then buy eggs buying one for 4000 exactly so I think that's how you can appeal to people who like designer clothing hey you can get a super high-end looking Couture jacket for much cheaper so in that sense I do feel sewing this cheaper overall I you know and again I that's why I do want to make some videos on how to sew on a budget how to you know save money while sewing so if you are into sewing but you don't have a huge budget here's how you can accomplish that sherry I don't consider banana and sherry I know design Banana Republic is in designer clothing but they're still selling dresses for to $300 that are made of polyester doesn't that seem crazy to you like you know like I like polyesters fairly cheap to buy like a you know from fabric calm or whatever so does seem a little silly to me whenever I see a company selling a polyester garment for a hundred two hundred three hundred dollars it's made of polyester you know like I just think that's kind of crazy all right Melinda boys are 20 and 15 so I'm doing my part Melinda awesome Vic I'm 22 I've never been informed that there even was a sewing class group I'd go up someone let me know if there was something going on JB wishes there were more events in your area you know JB I know you live in El Paso why don't you start one you know um oh and I do want to share this story with you um I have a friend from college who is a we ever you know we haven't really touched base in a few years but I recently did she has gotten into quilting so so I was super excited to see that and I think the way she got into it no she is a younger mother and she also works full-time but she actually got into it through friends so like again it was another thing where you know her friend was doing it so she did it too and now she does events with friends were they quilt for the day so I think that's something you know if it's more of a social thing I think that's the way you know we can kind of spread the spread sewing you know is if one person does that they introduce it to their friends and then it kind of spreads like wildfire you know all right um Stephanie I just got back from a baby shower and you're still going yes yes I am well there I volunteered to teach my friends 13 year old daughter just so and I want to get my daughter's a sewing machine for Christmas yay all right and Vic to be honest I don't think with the sewing groups that the sewing groups are trying very hard to get the word up you know and I do think thick I do think some of these businesses and groups they may not have like the know how to do that you know like a lot of people are still even having trouble with Facebook you know so maybe that's something if you know of a group you could offer to help maybe you could offer to help them like say hey I could help you run an Instagram account I could help you do a Facebook page because I do think some of these people just don't they just don't have that sort of savvy so maybe they could use of help in that department anyways guys this has been super fun I don't know if there was any other like offshoot of this topic we could we could touch on but yeah oh and another thing I wanted to going back to like the marketing of this whole thing there were again one of the reasons I started this channel is because I didn't feel like there were a lot of women like me represented in the sewing space obviously I'm an Asian female I don't have children I'm younger but I also have a full-time job you know so I'm a younger professional without kids and even a lot of the sewing blogs I see they tend to appeal more to like to stay at home mom type crowd or retired women and I think the same thing for sewing events so I wanted to have a voice for like the you know the the you know the women who work that don't have children that just want to make things for themselves and give for themselves and for gifts so hopefully I do an okay job with that I'm certainly not a sewing expert but I think you know if you are if you don't feel like your voice is represented why not why not start making it why not start saying something or start start of the YouTube channel or start a blog with your own point of view because even though there might be a ton of other sewing blogs or vlogs out there you know you we all have our own unique voices and we all have something to add to the conversation so I think that's another thing that we can we can do to to kind of make sewing more a more diverse space you know if you're a man who says you know Keaton quilts you have a blog you know I've met a couple other guys that have sewing blogs so I think the more we can kind of get the word out that there's different types of people who sew that might also help over time to break down these really outdated stereotypes about people who sew cuz they're just they're just not true they're just not true you know and and I think for for me and a while back I had had a conversation with someone who works in the the sewing industry she kind of wanted to get my thoughts and stuff she'd read my editorials and she was kind of doing some I won't say what where she worked but she was doing some market research for for sewing and she was the only she's like you know what you're the only person I've talked to I've talked to a lot of people you're the only person I've talked to who works outside of the home that sews so I really want to encourage I really want to do my part to encourage working women hey sewing is approachable sewing is doable you know it's not it's not something that you you know if you don't have a lot of time you can still sew and have fun with it you know you don't need to be retired you don't need to be a stay-at-home mom you can still do it enjoy it and make really beautiful things and I will you know I wanted to show that it was possible because I don't really think that people of my demographic are really represented well in this space anyways if you guys have any other thoughts let me know that obviously I've seen a lot of you been commenting so thank you guys so much I know this is a topic I've been kind of wanting to do a show about for a while and obviously I've written about it before so if you want to read the editorials I wrote about attracting Millennials to sewing I've kind of shared some of these same thoughts but this is this is just something oh if anyone's okay champagne twist if you're in the UK and want to go to the Knitting and stitching show at Alexandra Palace I have some free tickets champagne to us thank you so much for offering that if anyone wants if anyone would like to take champagne twist and up for that obviously you can message her amber I love your voice I'm glad you're doing this and uh let's see Josie you do a wonderful job and you're funny I'm glad you find me funny hopefully yeah you know what I just like to you know I think the most important thing about representing yourself is to just being the person you are you know I've heard this saying is that the the one unique you know the one thing you have about yourself that no one else does is your unique personality okay sunny I wish I got to know more so sin my area that would be awesome maybe I'll look into it there Oh Melinda there's a lovely blog about the lawyer so is our own clothes oh that sounds yeah let me know I want it I want to hear about that that sounds especially if you're making your own suits or something that would be pretty you know high-end looking suits cuz I know a lot of my lawyer friends where like pretty high-end clothing labels so people would probably be pretty impressed if you sewed your own designer looking suit alright Melinda I would like to go to Carlisle Champaign twist Laura I don't work anymore but when I had a full time job I sewed and made virtually all my own clothing Laura my hat's off to you that is hard alright amber a lot of so a stay-at-home mom so at night when most people are home anyways exactly so I feel like a lot of women don't think they'd have time to do it when really you know what instead of watching those five episodes of you know Law & Order or something why not sew and watch the show to like so you don't necessarily have to give up other activities because you can sew and do other things you know you can sew and watch a movie so it's something where you can multitask and you know listen to a podcast or something like that while you're doing that and I think that's something that I like to do so I like to multitask like right now I'm doing the slide show and I'm doing laundry and running the dishwasher so there's ways that you can make it work and also um I like I just like making things for myself and I love making gifts so that's one of the big reasons why I think I really come to love sewing it gives me a really creative outlet obviously I like making videos and that's you know it's just something that's really added a lot to my life and I was like you know what a lot of people don't know this and I want to you know I just wanted to be able to share that and encourage other people give it a try because it's done a lot for me and I I you know I think spreading the word spreading the gospel of sowing is something we can all do and all contribute something to so anyways it's almost 4:30 Wow and I gotta take some clothes out of the dryer I know very exciting Sunday if anyone has a suggestion for a topic for next week let me know and also after this live stream is over you'll be able to watch the replay so if you missed part of it don't worry you can go and catch it at the beginning and I'm hopefully going to be putting up a poll question about about sewing so be sure to check that in the cards after this is over I forgot to change it from last week I know I know so hopefully I will be doing it soon ok we got a couple more comments TV I'm a firm believer that you have to make time for yourself yes and sewing is good for that I have a button that says mom of Duty that I wear Oh mom off duty that I wear when I sew in kids that's kind of awesome that is you know yeah and I do think I think the more sewing is represented in pop culture and in you know media coverage and just just I think just the more we see sewing the more we see people sewing the more we can you know again the more normalized it becomes you know because in 20 or 30 years I really hope that sewing is still around but let's be honest if in you know by 2050 not many people are sewing imagine how limited the sewing machine choices will be the fabric choices will be though there will probably always be a few people sewing but if more people don't sew fabric mesh fabric makers sewing machine manufacturers you know won't really be able to offer much in the way of options so that's something to think about for the future even though right now it might not seem like a big deal like oh you know whatever you know it's definitely an issue that I think we all need to kind of band together and try to figure out so if you have any other thoughts feel free to leave it in the comments and thank you guys so much for joining me I really appreciate all the the support and the conversations it's always great so I will see you guys all next week and yeah and if you have an idea for a topic you like to see me talk about next week let me know because I do not have one yet so I could definitely use your input for sure I'll see you guys all next week and have a good Sunday

25 comments

  1. Thanks for joining me either live or on the replay! If you'd like to take today's poll question – click the "i" in the upper right hand corner. Today's question is 'At what age did you really get into sewing?'

  2. Sewing and altering clothes is a lot more common among people who wear Lolita* fashion, for two of the reasons you listed above: a) the clothes can be expensive enough that making them yourself is cheaper, and b) sizing issues. The major Lolita brands are based in Japan, which is a relatively homogenous country. The clothes are meant to fit the average Japanese woman, and the average Japanese woman is both shorter and thinner than the average Western woman. In the US, especially, we come in every size known to man! So what do you do when you weigh 200 pounds or are 6 feet tall?

    You either go to an "indie" brand, or you learn how to sew and/or alter your favorite clothes. Most Lolitas are under 40 years old, but sewing is relatively commonplace. If you tell a Lolita that you made your skirt, s/he will think that's really cool, but their brain won't explode like most people's will.

    So there is one little corner of fashion where many young people are learning to sew. ^.^

    *No relation.

    P.S. I am making myself a Lolita blouse for the first time. Very excited, will be adding pintucks to the pattern. Got myself awesome buttons and high-quality lace, and I'm just super excited about the whole thing. ^.^

  3. Finally got around to watch this! So I think like you say younger people & millennials are interested in DIY and learning how to sew, knit. crochet, dye fabrics etc, but it's a bit intimidating to take the first step. Especially learning the machines and I think manufacturers could do a better job with, for example, videos on how to use different settings on the machine. The ones that exist often feel like they are taken from a VHS tape made in 1991.
    I think also how we communicate around sewing can help people understand it is a process and failing is part of it. Today's society is so fast paced and even tough there are 'fast projects' even for the beginner these projects take time. With videos from 5 min crafts we are not helping people to take up crafting as they do not show good projects that is worth doing or making more complex projects seem easy. We cannot stop these clickbait videos but we can be the better alternative.
    Stores also need to communicate through the merchandising what things are and what you can do with them. For example I do not think a newbie sewist would know that they need interfacing and if they do which one to pick.

  4. I'm a wannabe sewer, have wanted to since I was like eight years old and it's now been thirty years and I still don't really know how! I've bought a machine, fabric, and patterns, and I have a block and can't start, even though I lurk and watch sewing videos on YouTube, follow you, etc. I don't know what I can do to get over the hump, but I'm just afraid I won't have time with work, kids, and class (I go to school part-time). Any advice on how to get over the hump and not be afraid to start and mess up? I hate the idea of putting a lot of time and effort and making something that totally sucks and getting discouraged. :-/ Anyway, enjoy listening to you chat while I do chores around the house or do my homework (most of it's verb conjugation drills, so I like having things in the background) 😉

  5. I'm a 32 year old male. I happen to be very Alpha style athletic non nerdy guy. I just bought my first industrial sewing machine. The Juki 1541s. I have always wanted to learn how to sew. I am learning how to start sewing bags and leather items why I had to invest in a industrial sewing machine. I am now obsessed with sewing and creating and designing things. I have traveled and lived all over the world and have found that the countries in Eastern Europe who happen to be not as affluent as us over here in the Western world and they are craftsmen/ Artisans. Very inspiring and I think it's very important to know the skill of creating items such as clothing or bags. Doesn't matter if you are male or female. It's art and it's important to keep the skill alive. Love the video and keep up the good content. Follow my instagram @ gregpthompson

  6. First, I just love you and have recently found your channel. I'm just over sixty, African American and appreciate you tell us older sewist about our approach to younger people who want to sew. I believe there are more distractions, like sports and computer games that keep young people from sewing, maybe. I look forward to hearing more from you and have learned a lot today. I plan to start sewing classes in my area in 2018. BTW, my dad taught me how to sew when it was taken out of public school. We learned together from Simplicity and Vogue patterns. Keep up the good work and let's keep sewing alive!!!

  7. I’d like to encourage my students age 16 to discover sewing: I’m hoping to start up a sewing group

  8. Good job sharing your views! I used to sew everything for myself and when the kids came along I relished the clothes I made them rather inexpensively. I was fortunate to work in a fabric store right out of high school and learned so much from the ladies I worked with, the customers and eventually ladies we hired for sewing instructors. I enjoyed learning to give in-store demos that encouraged the customers to make many things, such as men's neckties…of all things! It stretched me and I made things I wouldn't have dreamed of. These days I make a lot of clothes for American Girl dolls….great fun! You making all your clothes this year reminds me so much about me back in the day. I am still sewing and gave a teenager private lessons which we both enjoyed. I would love to do more of that!

  9. Hey!! Sorry I missed your show on the weekend… It was Thanksgiving in Canada. AMAZING topic and coverage on it! I hope this topic continues. I'd love to figure out how to get others into sewing and just can't convince anyone. All of your points apply! One of my current frustrations is outdated patterns. I'm trying to put a modern twist on old patterns. If anyone knows any sites to buy fresh patterns, it would be so appreciated.
    Sandie

  10. Love this 🙂 I am 26 and sew and agree that it's VERY hard to find anyone else my age that sews. My mom taught me sewing growing up and I started sewing my own clothes as well as doll clothes around age 8. It was something fun and creative that made me feel accomplished! Now, it's amazing to think about all the things I can sew instead of buying them.

  11. Recently got into sewing again (for the first time since the 5th grade); I'm in my 30s as well. Truth be told, the kids are tired, in debt up to their eyeballs, and they want to relax when they're not working 40+ hours a week, cramming for exams, or both. I know a lot of older people act like they did the same thing, but many of them didn't and are a bit out of touch with the way the world functions right now for twenty-somethings. I can't say I blame the younger generation for getting out of work and just relaxing with the TV on or taking their dog for a walk.

    On top of this, cost is a huge gatekeeper to sewing. It's not thrifty to sew your own clothes anymore; it's very middle class. I can go to Goodwill and buy two shirts for the cost of one yard of fabric from Joann's. When I was a child it was still cheaper to sew and since I grew up poor I did have some homemade things. Now as an adult I have to sit there and say, do I buy this dress off of Amazon for $14 or make my own for $35? I'm still an amateur so naturally my work will be less professional. It's hard for me to justify the money spent when I'm still learning and may yet ruin a lot of projects before I get better. I think this is an issue for a lot of 20-somethings. They don't want to wear their embarrassing mistakes…but they'll have to if they want to justify the money spent on it!

    (A lot of young people do art/writing for a hobby because it's cheap. Even if you buy a tablet/art program you don't have to buy anything else for 5, 10 years. With sewing, every time you make something new, you have to spend more money. You need to take your machine in for maintenance. You need different colored threads, plenty of bobbins, and a place to store everything where your pets/children won't ruin it and it wont' get dusty. You also need a place to work which as you pointed out, for a lot of younger people living in small spaces or with roommates, isn't viable.)

    I liked a lot of what was discussed in your video! The suggestions to get men into sewing were great; my husband actually really likes sewing, he just doesn't have the time. The mention of classes is good, too. I'm pretty introverted and awkward IRL and I embarrass easily so I tend to avoid classes; I hate looking stupid and I get nervous too easily. That said, I feel that if younger people felt marketed to more specifically, they would have an easier time wanting to sign up for those things. Events where they can bring a friend/coworker/spouse/kid along without paying more would help too I think.

    As a slight aside I've noticed MANY amazing youtube turtorialists use…very expensive machines. You'll see them using, say, a BabyLock. They look nice and some of their features are pretty awesome! But when you look it up, it costs, say, $1,600–way out of the budget for your average beginner (and many advanced sewing artists, too). I love watching quilters but seeing them use $12,000 machines made me feel weird. I know I don't need them to do what they're doing, but it's still discouraging in a way I don't think people intend to be, especially when they're doing beginner tutorials. If you're trying to get people *into sewing*, I highly recommend using the kind of equipment your beginners are likely to be using: $100 sewing machines. That's just something I noticed, though; maybe I'm the only person who felt that way.

    Anyway, I honestly feel that cost is the biggest barrier to sewing for everyone under the age of 45. There are videos on how to sew on the cheap re: upcycling and buying used fabric from Goodwill, auctions, and yard sales, picking up cheap sheets and shower curtains, et cetera, but even then you're looking at a hobby that costs money every time you pick it up in a time where I can pay $15/month and play World of Warcraft (or many other MMOs) as many hours as I want for that flat price; I can also open a word processing software and write as many words I want for free; or I can draw in a sketchbook for the cost of the book (a few dollars) and a pencil. Young people love having hobbies and I think many of them would enjoy sewing, but it's just not a sustainable hobby for most of them. Of course if you have any suggestions for how people who have <$50 a month to spend on themselves can get into sewing, I'd love to hear them, and I think others would, too! It's just, that's the gatekeeper, here. That's what's keeping young people from sewing, and in the cases of many people my age, from sewing more than they do. I know tons of people who love to cosplay but it's sometimes cheaper to buy stuff than make it yourself. And that's disheartening. I mean, of course you can make something nicer but if you want good fabrics, it'll cost ya.

    Anyway, sorry for the…extremely long post. I enjoyed watching the video; I wish cost had been talked about more since it's such a huge gatekeeper; I mean, anyone can try their hand at writing or art for pretty cheap, but sewing isn't like that; just the machine costs you $100! And you can buy a digital art tablet that's pretty damn good for about $40 (with no extra cost attached to it; even with a sewing machine you have to go buy some cloth and notions).

    Keep up the good work! I think I'll check out some more of your videos later this week. 🙂 Have an awesome day!

  12. The good part about buying from a dealer is the support you receive from them. I bought a Pfaff for the 2nd time from a dealer an hour away. There is absolutely no one who could work on my machine unless it is a certified Pfaff dealer. One reason people are not sewing as much is because it takes space to sew and younger people are living in tighter quarters these days and are living as minimalists. Sewing takes space. Keep up the good work.

  13. I bought my Husqvarna Viking from a dealer but online – they were very helpful answering my questions on email and even got me a manual in English (I live in the NL) via email and once I decided, the machine arrived the next day. Best of both worlds. Going to a dealer is helpful to see what you are getting before making your mind up. These are expensive machines so you do want to have some idea of what you're getting so I think it's nice to still have some dealers around, they are experts and can give you a lot of help and advice which Amazon cannot give you so despite all the e-commerce I still think there's a role for specialist shops but if we don't support them they won't be around.

  14. Haha! It's so funny that your husband had a Hello Kitty bank card! My husband would totally do the same. Btw, I'm 27. I got interested in sewing when I was in high school. My mom sewed a lot of our clothes as kids as well as Halloween costumes. I ended up taking a sewing class in high school and sewed off and on up through college. I've really been getting into sewing more seriously this year. Finally bought a Brother sewing machine to replace my crappy Singer machine I got in college. I would attribute my current sewing obsession to my discovery of Indie pattern companies and online fabric stores. I'm in love with Fabric.com. Once I realized I could make custom garments with tasteful fabrics (there are limited choices at Joann but they're getting better) I was all in. (also helps that I know my clothes aren't being assembled in a sweatshop. Unfortunately it's tough to know the conditions of the factories that produce the notions) I'm currently working on some Halloween stuff and trying to get the perfect fit for my husband's button down shirts! That's been challenging. I've posted a couple of projects to my instagram if you wanna check them out: @williamson.liz

  15. Completely agree with the fabric choices and pattern photos! What is WITH that? Maybe if they took photos more like Burda? Actual photo shoots on location, not in a studio. They're much more stylish and look like they come from a magazine/look much more fashionable.

  16. Hey your Livestream yesterday inspired me to start my own Instagramm and YOutube Channel for my sewing 🙂 I'm 23 and from switzerland, I have always been very interested in sewing and fashion but only started a few months ago to get really into it. I want to try and make myself some truly fashion week worthy clothing. I started sewing mainly because I am very short and skinny and RTW clothing rarely fits me in the way the trend wants it to. If anyone would like to follow my sewing adventures you can follow me on ursuly_seeews on instagramm 🙂

  17. Hi
    Can u pls one day speak about the many different sewing machine needles available for different fabric types eg knits , jerseys , silk ,wool , other slippery fabric . We r hearing a lot about Scuba fabric … what is it made of ? What is it ? Which garments r best to sew with this Scuba fabric ? Also some tips on sewing jersey fabrics ….enough info is never enough regarding this ! And u can incorporate other “new notions’ available like Seams Great , other tapes for seams and to strengthen facings .. hope u do not mind me suggesting. Take care .

  18. Access to a sewing machine is key. At the middle school where I work, "Sewing" is one of the most popular classes w/the boys and the girls. The kids love learning to sew pajama bottoms, cinch sacks, & pillows. I have seen many continue sewing beyond class with making simple clothes and stuffed animals. These young kiddos who are so tech savvy, love and crave working with their hands.

  19. Exactly some sew trends and try to keep up instead of sewing because you love a pattern and not because lemons or red is in if that makes sense

  20. Question for next week. Should sewing be all about the trend. Color palettes and shades different shades and shapes prints should we keep up with the latest as seamstress

  21. In support of sewing machine dealers, many of them do offer classes for children and they are filled up all the time.

  22. Possible topic for a future show: "non-traditional" sewing communities, such as LARPers, cosplay enthusiasts, historical re-enactors, dancers (everything from swing to tribal and beyond). Nowadays you can buy things for these activities more readily, but many people sew their own to get exactly what they want. There's all sorts of classes and events going on in these communities, and people come into sewing from these groups, rather than the more "traditional" quilting, garment, or craft sewing. I'm now 57, but I started sewing and costuming at 17 and am still at it. I participate in a weekly historical costuming get-together, and I know many other such groups exist. Every year there's Costume College in Los Angeles, plus there's all the Cons and club events. I see men involved with sewing uniforms, soft armor, costumes, etc. I have a friend with a growing business selling fabric to the historical costuming community and even some living history museums. Anyway, there are a lot of us out here, and I'd be interested in hearing if any of your viewers are part of this, if your dealer friends know about this market, if this is an avenue to get younger people interested in sewing, etc.

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